
About Course
Embark on an exhilarating journey into the vibrant world of digital marketing with Spectrum Film School’s online course. Perfect for novices and seasoned marketers, uncover the secrets of modern strategies and gain a nuanced understanding of the digital realm. Ignite your marketing prowess and redefine success in the digital landscape!
What Will You Learn?
- Progress from beginner to pro with our 4-stage learning system.
- Engage with HQ video walkthroughs, animated explainers, quizzes, and assignments.
- Become a Digital Marketing and Social Media expert for freelance opportunities, high-paying jobs, and expanded customer reach.
- Boost profits using proven strategies for Facebook, Instagram, Messenger, YouTube, Google, and Bing Ads.
- Master award-winning ad strategies for 2024, covering major platforms and effective retargeting.
- Explore Local SEO and Google My Business to attract a steady stream of new customers.
- Learn modern TripAdvisor strategies for local businesses.
- Create high-performing videos for Facebook, YouTube, and Instagram with insights from industry experts.
- Master Adobe Premiere Pro for professional video editing.
- Implement effective strategies to secure high-quality backlinks, including from Wikipedia.
- Become a content creator with the ability to convert browsers into buyers, guided by a professional copywriter.
- Access templates for email marketing, blogs, sales letters, Facebook ads, and press releases.
- Utilize influencer and blogger outreach templates for invaluable business promotion.
- Develop professional-looking, responsive websites using WordPress without coding.
- Understand SEO techniques and optimize your site with insights from SEO WordPress Yoast.
- Gain an inside guide to Google Search Console and Google Analytics, learning essential ranking factors and improvement strategies.
Course Content
Search Engine Optimization (SEO) Basics
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Understanding Search Engines
00:00 -
Importance of SEO in Digital Marketing
00:00 -
Keyword Research Strategies
00:00 -
On-Page SEO Techniques
00:00 -
Off-Page SEO Essentials
00:00 -
Local SEO Fundamentals
00:00 -
SEO Analytics and Metrics
00:00 -
Latest Trends in SEO
00:00
Social Media Marketing Fundamentals
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Introduction to Social Media Platforms
00:00 -
Creating a Social Media Strategy
00:00 -
Content Creation and Curation
00:00 -
Building and Engaging Your Audience
00:00 -
Social Media Advertising Basics
00:00 -
Analytics and Metrics for Social Media
00:00 -
Influencer Marketing Strategies
00:00 -
Emerging Trends in Social Media
00:00
Content Marketing Mastery
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Importance of Content in Digital Marketing
00:00 -
Crafting Compelling Copy
00:00 -
Visual Content Creation
00:00 -
Blogging Strategies for SEO
00:00 -
Email Marketing Essentials
00:00 -
Creating Effective Landing Pages
00:00 -
Content Distribution Tactics
00:00 -
Content Marketing Analytics
00:00
Email Marketing Strategies
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Building an Email List
00:00 -
Designing Engaging Email Campaigns
00:00 -
Personalization and Segmentation
00:00 -
A/B Testing for Email Optimization
00:00 -
Automation in Email Marketing
00:00 -
Email Analytics and Reporting
00:00 -
Compliance and Legal Considerations
00:00 -
Future Trends in Email Marketing
00:00
Pay-Per-Click (PPC) Advertising
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Introduction to PPC Advertising
00:00 -
Google Ads Setup and Campaign Creation
00:00 -
Ad Copywriting and Design
00:00 -
Keyword Research for PPC
00:00 -
Bidding Strategies and Budgeting
00:00 -
Ad Extensions and Ad Formats
00:00 -
PPC Analytics and Conversion Tracking
00:00 -
Advanced PPC Techniques
00:00
Google Analytics Essentials
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Setting Up Google Analytics
00:00 -
Understanding Google Analytics Reports
00:00 -
Analyzing Website Traffic
00:00 -
Conversion Tracking in Google Analytics
00:00 -
E-commerce Tracking
00:00 -
Customizing Google Analytics Dashboards
00:00 -
Google Tag Manager Integration
00:00 -
Advanced Google Analytics Features
00:00
Social Media Advertising
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Facebook Advertising Basics
00:00 -
Instagram Advertising Strategies
00:00 -
Twitter Ads Campaign Setup
00:00 -
LinkedIn Advertising for B2B
00:00 -
Pinterest Ads for E-commerce
00:00 -
Snapchat Ads and Story Ads
00:00 -
Social Media Ad Creatives and Design
00:00 -
Social Media Ad Analytics and Optimization
00:00
Advanced SEO Techniques
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Voice Search Optimization
00:00 -
Mobile SEO Best Practices
00:00 -
Technical SEO Audits
00:00 -
Schema Markup Implementation
00:00 -
Featured Snippets Optimization
00:00 -
Backlink Building Strategies
00:00 -
Local SEO Advanced Tactics
00:00 -
SEO for Video Content
00:00
Social Media Crisis Management
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Developing a Crisis Response Plan
00:00 -
Identifying Social Media Crises
00:00 -
Handling Negative Comments and Reviews
00:00 -
Apology Strategies in Social Media
00:00 -
Rebuilding Trust After a Crisis
00:00 -
Social Media Policy Development
00:00 -
Case Studies in Social Media Crisis Management
00:00 -
Proactive Measures for Prevention
00:00
E-commerce Marketing Strategies
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Introduction to E-commerce Marketing
00:00 -
Building an E-commerce Website
00:00 -
Product Listings and Descriptions
00:00 -
E-commerce SEO Techniques
00:00 -
Social Media for E-commerce
00:00 -
Email Marketing for E-commerce
00:00 -
Cart Abandonment Strategies
00:00 -
Customer Retention in E-commerce
00:00
Influencer Marketing Tactics
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Identifying the Right Influencers
00:00 -
Negotiating with Influencers
00:00 -
Creating Effective Influencer Campaigns
00:00 -
FTC Guidelines for Influencer Marketing
00:00 -
Measuring Influencer Campaign Success
00:00 -
Micro-Influencers vs. Macro-Influencers
00:00 -
International Influencer Marketing
00:00 -
Long-term Influencer Partnerships
00:00
Video Marketing Strategies
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Importance of Video in Digital Marketing
00:00 -
Video Production Basics
00:00 -
Platforms for Video Marketing
00:00 -
Live Streaming for Brands
00:00 -
Video SEO and Optimization
00:00 -
Analytics for Video Marketing
00:00 -
Interactive Video Strategies
00:00 -
Future Trends in Video Marketing
00:00
Mobile Marketing Best Practices
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Mobile App Marketing Strategies
00:00 -
SMS Marketing for Business
00:00 -
Mobile Advertising Platforms
00:00 -
Location-Based Marketing
00:00 -
Responsive Design for Mobile
00:00 -
Mobile Analytics and Measurement
00:00 -
App Store Optimization (ASO)
00:00 -
Emerging Trends in Mobile Marketing
00:00