Digital Marketing

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About Course

Embark on an exhilarating journey into the vibrant world of digital marketing with Spectrum Film School’s online course. Perfect for novices and seasoned marketers, uncover the secrets of modern strategies and gain a nuanced understanding of the digital realm. Ignite your marketing prowess and redefine success in the digital landscape!

What Will You Learn?

  • Progress from beginner to pro with our 4-stage learning system.
  • Engage with HQ video walkthroughs, animated explainers, quizzes, and assignments.
  • Become a Digital Marketing and Social Media expert for freelance opportunities, high-paying jobs, and expanded customer reach.
  • Boost profits using proven strategies for Facebook, Instagram, Messenger, YouTube, Google, and Bing Ads.
  • Master award-winning ad strategies for 2024, covering major platforms and effective retargeting.
  • Explore Local SEO and Google My Business to attract a steady stream of new customers.
  • Learn modern TripAdvisor strategies for local businesses.
  • Create high-performing videos for Facebook, YouTube, and Instagram with insights from industry experts.
  • Master Adobe Premiere Pro for professional video editing.
  • Implement effective strategies to secure high-quality backlinks, including from Wikipedia.
  • Become a content creator with the ability to convert browsers into buyers, guided by a professional copywriter.
  • Access templates for email marketing, blogs, sales letters, Facebook ads, and press releases.
  • Utilize influencer and blogger outreach templates for invaluable business promotion.
  • Develop professional-looking, responsive websites using WordPress without coding.
  • Understand SEO techniques and optimize your site with insights from SEO WordPress Yoast.
  • Gain an inside guide to Google Search Console and Google Analytics, learning essential ranking factors and improvement strategies.

Course Content

Search Engine Optimization (SEO) Basics

  • Understanding Search Engines
  • Importance of SEO in Digital Marketing
  • Keyword Research Strategies
  • On-Page SEO Techniques
  • Off-Page SEO Essentials
  • Local SEO Fundamentals
  • SEO Analytics and Metrics
  • Latest Trends in SEO

Social Media Marketing Fundamentals

Content Marketing Mastery

Email Marketing Strategies

Pay-Per-Click (PPC) Advertising

Google Analytics Essentials

Social Media Advertising

Advanced SEO Techniques

Social Media Crisis Management

E-commerce Marketing Strategies

Influencer Marketing Tactics

Video Marketing Strategies

Mobile Marketing Best Practices